Here’s Why You Need Explainer Videos

Did you know that the time spent by visitors on your site is factored into your rankings by Google’s algorithm? If you’re wondering why online video has continued to grow in popularity, that’s part of the reason. You see, explainer videos are now being used a lot due to the fact that they are affordable and highly effective, especially for startups. An explainer video is a perfect tool to carry out your marketing. If you are looking to boost conversion rates, better describe your product offerings, and increase your ability to make sales, explainer videos come in handy. But these are just a few of the reasons to consider using explainer videos. Check out why you need explainer videos below –

Boost conversion rate

Video Rascal carried out a survey which revealed that 85% of online users have a higher tendency to purchase a product that is accompanied by an explainer video. New businesses can take count of the number of website visitors with the potential of converting through explainer videos. Many businesses today leverage on manual sales counts as a way of ascertaining their most popular products. However, with the views which your explainer videos for different products get, you can identify the products that interest customers the most.

Better describe your product

People are different, and this also impacts the way that they interpret text. Trust explainer videos to get rid of all that guesswork. An explainer video gives you the perfect channel to explain or describe your product and how it can be useful to potential customers. Hearing about a product and actually seeing it been explained by someone can help people gain deeper insight into that product. An explainer video is also a perfect way to create a connection with potential customers. This is because you get a chance to explain how your business can meet their needs and the reason that you are better than your competitors.

Build interest and excitement

A lot of businesses have begun to utilize social signals as a way of creating awareness. Different media come into play here. Pictures and videos can be used to build interest and excitement around products. The C100 released a study which shows that more than 70% of online users actually view online videos. If you create an explainer video, rest assured that it will certainly get views.

Improve your search engine rankings

In terms of statistics, a website that is stale will perform poorly. Spork Marketing shows that websites which make use of videos usually get higher Google search rankings. Think about how boring it can be having pages upon pages of text with a few images. This will only cause your rankings to dip, thereby giving you reduced exposure. For customers who are looking for a fast way to grasp what a product is about and immediately make a purchase, too much text will only scare them. Purchasing decisions are made by customers within a minute on the average. Simply use an explainer video to capture the attention of your prospective buyers online.

Grow your web traffic

One of the best ways for your product to go viral is to use an explainer video. Viral videos seem to just pop up and get so many users to view them in a little period of time. Explainer videos are known to boost the popularity of products over the years. A lot of brands that are become popular today actually use explainer videos. Examples are Google Currents, Dove, Old Spice, etc.

Improve the information-retaining ability of your audience

When it comes to information-retaining ability, most persons are only able to remember 10% of what is heard. However, the average person has the ability to retain about 50% of what is seen. This is proven by a study carried out by Wharton Research Center. The implication for your business is that an explainer video can help to boost the prospects of word of mouth advertising. Businesses know that word-of-mouth advertising is one of the most effective ways to attract customers. With an explainer video, rest assured that an attractive product will get a lot of shares.

Give Life to your pitch

Paper pitches have become boring. This is, for sure a fact. If you want your pitch to have the robustness to it, use explainer videos. Slideshows, as well as pamphlets, which contain just a few words together with pie charts, are really no longer effective when it comes to getting your audience engaged. If you take the time to produce an explainer video which has a very robust script as well as quality visuals, your audience will immediately become captured. This is a very good idea if you have a product that seems complex.

Traditional content only works to an extent. You find many business owners using a lot of images, animation, and too much designer fonts to try to make their product more interesting and captivating. However, they only succeed in getting their potential clients confused or reducing the time with which their webpage loads. You will only end up creating negative vibes around your business if you do this. Results will never be encouraging. Whatever cool ideas that you have concerning your product, put them together, and create an exceptional explainer video. The website will remain clean, but there will be sufficient material enough to increased engagement from potential customers.

Final thoughts on explainer videos

There is a lot to really gain if you make use of explainer videos to create awareness around your business and get customers to understand what you have to offer and how your products can meet their needs. You will successfully increase your brand popularity, help your customers understand your products better, and eventually increase sales. The growth in the popularity of explainer videos is proof of the success that your business can gain if you consider using them today. Let us help you with that!