These Turnoffs will Make Visitors Hate Your Website in 2024
Online marketing cannot be totally said to be complete without web design. The role that website design and development plays for brands and startups continues to grow. If you are looking to provide your website visitors with better user experience, there are trends that you need to follow creatively. Additionally, there are also grave mistakes that you must steer clear of so that you do not risk losing a large percentage of your website visitors by turning them off.
Here are the website design practices that will turn off your visitors and make them hate your website –
Your website loads slowly
This is one of the biggest issues that visitors usually have with a website. The fact that it loads slowly when they try to access different web pages. Many web designers without experience do not really know the importance of just one second, but online users actually see this as valuable.
While searching for information online, visitors usually use the amount of time needed for your website to load to determine whether they will have a quality experience. Users are known to have very short attention spans, and this gets even shorter as time goes on. Having a website that loads even one second less than your competitors can greatly help to improve your website visits.
Remember that you have competitor websites out there that are constantly being optimized so that users can access the information that they need faster. Even if your content has more quality than theirs, you do not want to become complacent. When you design your website, speed should be one of the factors that you take into consideration.
Autoplay Content
Assuming your content is actually the best when compared to that of your competitors, your visitors deserve to access and enjoy that content with so much gratitude. This is the reason that they come to your website in the first place. The quality of your content has got them hooked. But what if you decide to go a little further by having that content played once your visitors arrive at your landing page?
No matter how creative you are, it is easy to feel that you are doing your visitors a favor by auto-playing that content, but you could be making a mistake. One thing that users hate is to feel that content is being forced on them. This is what happens when you autoplay content, whether it is a video or audio format. Users want to feel that they have control over their experience as they navigate your website. Having autoplay content will only get them turned off and will create a negative reaction. Rest assured that they wouldn’t want to visit your website in the future.
You need to be sensitive because your visitors may actually be in situations where they do not need autoplay content. They might be in a conference or classroom, and this is absolutely the worst time to have a video play itself.
Unclear Navigation
Think about how you feel when you arrive in foreign locations. The first thing that comes to your mind is to try to find a map to provide you with guidance. Your website visitors have this exact perspective as well. It is their desire to navigate smoothly through your website to access the information that they need. If your website doesn’t offer them the luxury of easy navigation, these visitors will simply exit your site.
While visitors usually appreciate aesthetics as well as website uniqueness, what they most desire is practicality. A site that offers ease of navigation is what you should focus on. Users are already familiar with the basics of what they want, and you need to stick to the script. Do not try to be the hero by reinventing the process. You can tweak a little and apply some creativity but do not go overboard. You have enough room to implement the elements of creativity that you have while still having a practical website. Being able to combine creativity and practicality is the secret to keep your visitors coming back.
An unresponsive website for mobile users
Mobile phones are currently staking a significant claim in the world of online navigation. The trend of sticking to only desktops to surf the internet is beginning to involve. According to the estimates, it is predicted that a time will come when mobile devices will be the most preferred online navigation tools over desktop computers. Futuristic web designers must take this into consideration and factor in mobile devices while they do what they do best (web design).
When we design websites, we are also focused on creating websites that are integrated with a wide range of platforms. We do this for good reason. You see, search engines now know how important mobile devices are for browsing and have begun to adapt themselves. A website that offers bad experiences to users that utilize mobile devices real negatively affect your rankings on set result pages.
A website without a blog
Web design has evolved significantly, and it is strange for your website to be devoid of a blog. The people who visit your website are looking to have an experience that they can resonate with in order to properly familiarize themselves with the products or services that you offer. A good thing about blogs is that they provide a fantastic platform for sharing content which is related to your niche. If you want to build long-lasting relationships with your website visitors, ensure that you have an updated and interesting blog. Regardless of your industry, putting out related content is a good indicator of value.
FINAL THOUGHTS
The trends in the industry of web design and development will keep evolving, and it is important that you stay updated. Steer clear of the above-mentioned mistakes as you go about your website design processes.